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I love how in New York the art isn't always confined to the museums and galleries. Tod’s commissioned the famed photographer Elliott Erwitt to shoot 22 prominent families for its new exhibition called Icons by an Icon. It's also another example of what I like to call stealth marketing. Each photo contains a pair of Tods shoes or a bag but the photos are more about presenting a lifestyle than hitting you over the head with the product which I quite prefer. No word yet if they will be bound into a book like the Italian's photographed for Italian Touch but you can view them at the Tod's boutique on Madison right now. Enjoy!